YETI BaseCamp.
This hypothetical design project asks the question: What if YETI had a dinnerware line?
Most outdoor dinnerware lacks heat retention, comes in incomplete sets, and is made of cheap materials.
The Problem.
Based on the products in the market, there is a significant opportunity for an outdoor dinnerware set that is high quality and complete with the correct components.
Biaxial Product Mapping.
Why Choose YETI?
Based on a scroll through the site, these were the only “dinnerware” related items available. There were bowls but they were for dogs!
Design Criteria.
After conducting user and market research, 3 key design criteria were identified. This criteria will be used for the ideation phase.
Concept Exploration.
A variety of concepts were created to get a batter understanding of the design language. Key features such as nesting and handle features played a large role.
Concept Refinement.
The final two concepts were created in CAD to get a better understanding of the form and CMF. Certain parts were taken from each concept after getting insight from potential users.
YETI BaseCamp.
The YETI BaseCamp dinnerware set comes with 5 distinct items; 1 beverage bucket, 2 serving bowls, 4 plates, 4 bowls, and 4 cups.
Compact Design.
In order to ensure portability, a lid was designed to ensure that all of the dinnerware items stay secure and clean during transport.
“From Camp to Table”
The YETI BaseCamp is designed for a variety of use cases. While this product is made to withstand the elements outside, it fits well inside any home for everyday use.
